Job Details

Ozarka College seeks a creative, dynamic, and highly organized Director of Marketing and Digital Media to lead the College's comprehensive communications and marketing initiatives.

Working under the direction of the Vice President of Advancement and Workforce Development, the Director is responsible for promoting Ozarka College's mission, programs, and achievements through strategic storytelling, consistent branding, and community engagement. This position oversees media relations, marketing campaigns, digital and social media presence, and the development of materials that support student recruitment, public awareness, and community partnerships. This is a 12-month, full-time, exempt position.

The Director of Marketing and Digital Media conducts the following activities on behalf of Ozarka College:

Primary Responsibilities

• Coordinate all press releases, media announcements, and publicity efforts for Ozarka College.
• Manage and grow the College's social media presence, ensuring consistent, engaging, and mission-aligned content across all platforms.
• Develop and execute a comprehensive marketing and communications plan to increase visibility and strengthen the College's brand.
• Collaborate with Admissions to design recruitment materials and campaigns.
• Produce and distribute internal and external publications, including Campus News and e-newsletters.
• Create and manage paid advertising campaigns across print, radio, television, and digital platforms within budgetary limits.
• Capture, edit, and maintain a library of photos and digital media for marketing and institutional use.
• Oversee brand identity and ensure consistent use of logos, taglines, and official College colors in all materials.
• Support the Ozarka College Foundation with marketing and promotional projects.
• Develop and maintain strong relationships with local and regional media outlets, including periodic visits and hosting media representatives.
• Conduct market research and data analysis to guide advertising and recruitment strategies.
• Coordinate with Information Systems to maintain accurate and updated website content.
• Represent Ozarka College at community and regional events, serving as an ambassador for the institution.
• Assist with the planning and promotion of College-wide events and community partnerships.
• Order, maintain, and distribute College promotional items.
• Attend College functions and photograph events as assigned.
• Perform other duties as assigned by the Vice President of Advancement or the President.
• Demonstrate professionalism, integrity, and respect in all interactions.
• Uphold Ozarka College's mission of providing life‑changing experiences through education.
• Foster a culture of support, collaboration, and continuous improvement.
• Perform all duties with a commitment to excellence, responsiveness, and service.

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a closely related field.
• At least two years of professional experience in marketing, communications, or public relations.
• Strong written, verbal, and digital communication skills.
• Proficiency with social media platforms, analytics tools, and digital marketing strategies.
• Demonstrated technical writing and editing ability.