Job Details

**Manager, Demand Generation****The Elevator Pitch:** **Why will you enjoy this new opportunity?**VMware is the leader in cloud infrastructure, business mobility and virtualization software, and empowers customers with solutions in the software-defined data center to hybrid cloud computing and the mobile workspace. Within VMware, the VMware SASE business is fast growth, and within the SASE market, VMware SASE is recognized as a leader by several analyst firms. With the SASE market emerging over the next two to three years, the successful candidate has a chance to be at the forefront of a transformation within enterprise networking and security.**Success in the Role:** **What are the performance outcomes over the first 6-12 months you will work toward completing?**You will come to VMware SASE as a demand generation expert and bring extensive knowledge in the planning, development and execution of campaign programs and target audience experiences to generate leads. You'll use your skill set to build multichannel campaigns that align messaging to the target audience to capture interest and drive demand from buying team members at prospect and customer accounts throughout their buying journey.In this role, you will accelerate leads through the sales and marketing funnel, delivering progressive and consistent improvements in lead quantity, lead quality, and conversion rates. This role is pivotal in powering the business unit toward exceeding quarterly and annual revenue growth goals.Prior experience with SD-WAN/SASE should accelerate your success in the role, but is not a pre-requisite. You should bring with you significant experience in the use of marketing automation and analysis tools, with working knowledge of Marketo a plus.**The Work:** **What type of work will you be doing? What assignments, requirements, or skills will you be performing on a regular basis?****Account Based Marketing-**+ Establishing and executing ABM programs targeting to key prospects and current customers+ Working across sales and product marketing to align on responsibilities across ABM demand generation and program efforts, as well as sales development representatives (SDRs) and sales engagements for each program type+ Work with product marketing to ensure consistency of messaging in demand generation campaigns to exploit competitive differentiators**Sales enablement and sales development-**+ Working with the SDR team, develop interactions that drive buyers to act, including tele-prospecting, web chat scripts and/or guidance, and email templates with copy and cadence+ Ensure that SDR outreach to the prospect buying team and outbound sales messaging are consistent with marketing messages+ Develop “sales plays” in partnership with the sales enablement team to support each demand generation initiative and to ensure alignment with sales goals**SEO/SEM**+ Implement SEO best practices to evaluate and improve inbound results quantitatively through site/page performance and engagement tools as well as qualitatively through honing the buyer's journey+ Search engine optimization (SEO) — Work with digital marketing, content teams, agencies, and web teams to deliver programs that improve organic search rankings and maximize investment in SEO.+ Search engine marketing (SEM) — Lead development of ad copy and landing pages to capture lead data from paid SEM efforts.**Marketing automation platform/digital marketing analytics-**+ Working with IT, operations, and sales leadership, optimize the closed-loop lead lifecycle to ensure that leads are efficiently prosecuted and tracked across the entire marketing and sales funnel+ Using the marketing and analytics software stack evaluate and optimize marketing efforts, fully tracking lead generation from intake to the concrete results of revenue, conversion rate, and CPL+ Working with IT and business operations to create and maintain executive dashboards and reports that clearly and concisely tie marketing initiatives and campaigns to business objectives**What is the leadership like for this role? What is the structure and culture of the team like?**The hiring manager in this role is Ed Wright, Director of SASE Demand Generation. Ed is an industry veteran with extensive product and marketing leadership experience in enterprise networking. Ed fosters a collaborative, fun work environment and a team that is empowered to be creative and make great things happen. Ed believes in giving team members the authority and latitude to match their responsibilities, empowering them to own their respective areas, and accountability as a two-way street.**Where is this role located?**This role may be fully remote and can be done anywhere in North America. If you live in the Palo Alto area, you will have the option to work from the VMWare Palo Alto office partly or fully if you wish to do so.**What are the benefits and perks of working at VMware?**You and your loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights, or you can view the complete benefits package by visiting www.benefits.vmware.com .+ Employee Stock Purchase Plan+ 401k matching+ Medical Coverage, Retirement, and Parental Leave Plans for All Family Types+ Generous Time Off Programs+ 40 hours of paid time to volunteer in your community+ Rethink's Neurodiversity program to support parents raising children with learning or behavior challenges, or developmental disabilities+ Financial contributions to your ongoing development (conference participation, trainings, course work, etc.)+ Wellness reimbursement and online fitness and wellbeing classes**Category :** Marketing**Subcategory:** Digital Marketing**Experience:** Manager and Professional**Full Time/ Part Time:** Full Time**Posted Date:** 2022-05-02VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what's possible today at mware.com.Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.